#LoveYourImperfections
PROBLEM
How do you sell a digital service that many people use but talk to new audiences. In a generic market with aggressive competition.
INSIGHT
Many singels are ashamed of their peculiarities. But perhaps it's the imperfections that make us unique.
IDEA
Show what differentiates us and how that makes us find each other. What you do not like about yourself, loves someone else. #LoveYourImperfections
CREATIVE SOLUTION
Situations that show our peculiarities in a charming way.
TV, social channels and radio.
